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Beitar Jerusalem launches its own fashion brand with Factory 54
How 3 Israeli newsrooms covered this story — translated into English and compared side by side.
100% centerFirst reported by N12 · Jun 15, 2026
Center 3
What happened
Beitar Jerusalem launched BJR, a new official clothing brand created with Factory 54. The club says the line will give it full control over design and production and marks a broader step of growth and renewal.
- 01Beitar Jerusalem launched BJR, a new official apparel brand, on Monday.
- 02The brand was created with Factory 54 and will expand in coming years.
- 03Beitar says BJR gives it full control over design, development and production.
- 04Owner Barak Abramov called the project a new, club-owned “home brand.”
- 05The club said the launch is part of long-term growth and renewal.
Summary translated & synthesized from the sources below by baba. Read each original for the full report.
Full coverage · 3 outlets
The same event, reported separately by each newsroom. Open a few to compare what each emphasizes — and what they leave out.
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