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Beitar Jerusalem launches its own fashion brand with Factory 54

How 3 Israeli newsrooms covered this story — translated into English and compared side by side.

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First reported by N12 · Jun 15, 2026

What happened

Beitar Jerusalem launched BJR, a new official clothing brand created with Factory 54. The club says the line will give it full control over design and production and marks a broader step of growth and renewal.

01Beitar Jerusalem launched BJR, a new official apparel brand, on Monday.
02The brand was created with Factory 54 and will expand in coming years.
03Beitar says BJR gives it full control over design, development and production.
04Owner Barak Abramov called the project a new, club-owned “home brand.”
05The club said the launch is part of long-term growth and renewal.

Summary translated & synthesized from the sources below by baba. Read each original for the full report.

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