Israeli Singer Yoval Mizrahi Uses Fake Parking Tickets to Promote New Song
How 2 Israeli newsrooms covered this story — translated into English and compared side by side.
By גיל משעלי
First reported by Mako · Aug 20, 2026
What happened
Israeli singer Yoval Mizrahi used fake parking tickets with QR codes linking to her new song to promote her music, sparking mixed reactions. She defended the creative marketing as lighthearted and aimed at standing out in a tough industry. Mizrahi, signed with Eli Golan's production company, said the stunt was meant to bring some humor amid difficult times and help her reach a wider audience.
- 01Yoval Mizrahi placed fake parking tickets on cars to promote her new song via QR codes.
- 02The tickets demanded a 500 shekel fine but linked to her song "Scratch on the Heart."
- 03Mizrahi received both praise and criticism for the unconventional marketing move.
- 04She emphasized the campaign was done in good spirit amid Israel's challenging news climate.
- 05Mizrahi is a visually impaired singer signed to Eli Golan's Liam Productions.
- 06She invited fans to suggest ideas for promoting her future songs.
Summary translated & synthesized from the sources below by baba. Read each original for the full report.
Full coverage · 2 outlets
The same event, reported separately by each newsroom. Open a few to compare what each emphasizes — and what they leave out.
