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Apple Orders Israeli Importers to Cut iPhone 17 Pro Prices Amid Rising Memory Costs

How 4 Israeli newsrooms covered this story — translated into English and compared side by side.

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First reported by N12 · 18 hours ago

What happened

Apple has directed its Israeli importers to reduce prices of the iPhone 17 Pro and Pro Max by about 320 shekels amid rising memory costs, marking a rare price cut in a market facing component price hikes.

01Apple cuts iPhone 17 Pro and Pro Max prices by $90 in Israel, lowering costs by about 320 shekels.
02Price reductions apply across all storage sizes and include major importers like KSP and iDigital.
03In Eilat, price cuts are around 270 shekels due to VAT exemptions.
04The move contrasts with rising memory component costs affecting the tech industry globally.
05This is a direct Apple decision, not a temporary retailer discount.
06Example: iPhone 17 Pro Max 256GB drops from 4,999 to 4,679 shekels at Mahsanei Hashmal.

Summary translated & synthesized from the sources below by baba. Read each original for the full report.

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