Apple Orders Israeli Importers to Cut iPhone 17 Pro Prices Amid Rising Memory Costs
Translated & summarized from Walla by baba
Apple has directed its Israeli importers to reduce prices of the iPhone 17 Pro and Pro Max by about 320 shekels amid rising memory costs, marking a rare price cut in a market facing component price hikes.
The story in 6 lines · by baba
- Apple cuts iPhone 17 Pro and Pro Max prices by $90 in Israel, lowering costs by about 320 shekels.
- Price reductions apply across all storage sizes and include major importers like KSP and iDigital.
- In Eilat, price cuts are around 270 shekels due to VAT exemptions.
- The move contrasts with rising memory component costs affecting the tech industry globally.
- This is a direct Apple decision, not a temporary retailer discount.
- Example: iPhone 17 Pro Max 256GB drops from 4,999 to 4,679 shekels at Mahsanei Hashmal.
Apple has instructed its importers in Israel to reduce prices for the iPhone 17 Pro and iPhone 17 Pro Max models by $90, resulting in a local price drop of approximately 320 shekels across all storage capacities. In Eilat, where prices exclude VAT, the reduction is about 270 shekels. Importers receiving this directive include KSP, Mahsanei Hashmal, iDigital, and iStore. For example, at Mahsanei Hashmal, the iPhone 17 Pro Max 256GB model price fell from 4,999 to 4,679 shekels, with similar reductions across other storage variants and the iPhone 17 Pro line. This move is notable as it comes during a period of sharply rising memory and storage component costs, a phenomenon dubbed "RAMmageddon," which has generally pushed tech prices upward. Apple's decision to lower prices on its premium devices in Israel contrasts with the broader market trend and is not a temporary retailer promotion but a direct company-driven price adjustment.
