Tech · Full coverage
Apple Cuts iPhone 17 Pro Prices in Israel by $90 Ahead of iPhone 18 Launch
How 2 Israeli newsrooms covered this story — translated into English and compared side by side.
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First reported by N12 · 11 minutes ago
What happened
Apple has directed its Israeli importers to cut iPhone 17 Pro and Pro Max prices by $90 starting August 20, 2026, reversing recent price hikes on other products. This comes ahead of the expected September launch of the iPhone 18 Pro models, which face higher production costs due to a global memory chip shortage.
- 01Apple cuts iPhone 17 Pro and Pro Max prices in Israel by $90 starting August 20, 2026.
- 02Price reduction reverses recent 15%-25% hikes on iPads and MacBooks due to chip shortages.
- 03Memory chip costs surged over 90% in Q1 and 60% in Q2 2026, causing global tech price pressures.
- 04iPhone 18 Pro and Pro Max expected to launch in September with nearly 40% higher production costs.
- 05Rumors suggest a new foldable iPhone and a base iPhone 18 model in spring 2027.
- 06Uncertainty remains if older iPhone prices will drop further after the new launch.
Summary translated & synthesized from the sources below by baba. Read each original for the full report.
Full coverage · 2 outlets
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