Israel's Back-to-School Supplies Market Grows to 421 Million Shekels in 2026

The Israeli back-to-school supplies market is expected to grow by 3% this year, reaching a total value of 421 million shekels, according to data from consulting firm Coface BDi. Specialized office supply stores will hold a 39% market share, amounting to 154 million shekels. The average household expenditure on school products is estimated at 480 shekels.

Key trends in the market include the popularity of K-pop and street art-themed items, as well as increased demand for environmentally friendly water bottles and lunch boxes due to heightened environmental awareness and longer school hours. Leading office supply retailers include Kravitz, Office Depot, YOLO, Hanan Writing Instruments, and Grapos, while stock chains such as Max Stock, Zol Stock, Jumbo, and Stock Boom also participate actively. Toy stores like Idan 2000, Kfar HaSha'ashuim, The Red Pirate, and Toys R Us contribute to the market.

Retail chains have launched various promotions and new collections for the season. The Gali chain offers children's footwear featuring popular characters like Disney, Marvel, Stitch, Spiderman, Pokemon, and Hello Kitty, with prices starting at 199.90 shekels and a second pair of sports shoes for 59.90 shekels. Ofer Bilu Center promotes back-to-school shopping, while Skip Hop introduced the Besties Squad collection with personalized embroidery on children's backpacks. British fashion chain Lee Cooper Kids offers fashionable jeans at 99.90 shekels until September 1. H&O launched two school shirt collections: a classic set of five shirts for 50 shekels and a "Feel the Difference" set of three shirts for 50 shekels, including free school emblem printing.