Economy · Full coverage

Rami Levy Launches SuperFly Credit Card to Compete with El Al and CAL

How 3 Israeli newsrooms covered this story — translated into English and compared side by side.

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First reported by Now 14 · 4 hours ago

What happened

Rami Levy, Israir, and Isracard are launching SuperFly, a new credit card and loyalty club offering flight rewards and retail benefits to compete with El Al and CAL in Israel’s travel market. The card features an aggressive launch promotion with free flights and accelerated points accumulation, aiming to expand Rami Levy’s credit card customer base amid recent market shifts.

  • 01Rami Levy, Israir, and Isracard launch SuperFly credit card targeting travel consumers.
  • 02First 10,000 members get free flight tickets to multiple European destinations.
  • 03Card offers points redeemable for flights and vacation packages with Israir.
  • 04Purchases at Rami Levy’s retail chain earn additional benefits.
  • 05SuperFly enters a competitive market shaken by El Al’s Fly Card moving to Isracard.
  • 06Isracard partners with both El Al and Israir, also launching a travel platform called TimeOff.

Summary translated & synthesized from the sources below by baba. Read each original for the full report.

In this story
People
Rami Levy

Full coverage · 3 outlets

The same event, reported separately by each newsroom. Open a few to compare what each emphasizes — and what they leave out.

GlobesUnrated · Hebrew51 minutes ago
Rami Levy Launches SuperFly Credit Card to Compete with El Al and CAL
YnetCenter · Hebrew2 hours ago
Rami Levy, Israir, and Isracard Launch SuperFly Credit Card Offering Free Flights to Europe
Now 14Right · Hebrew4 hours ago
Israir Launches SuperFly Club Offering Free Flights Through Everyday Purchases

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