Israir Launches SuperFly Club Offering Free Flights Through Everyday Purchases
Israir, in partnership with Rami Levy and Isracard, has launched a new loyalty program called SuperFly that integrates daily shopping expenses with airline rewards. The program allows customers to accumulate dollars from everyday purchases using a credit card, which can later be redeemed for flights and vacation packages with Israir. This initiative aims to compete directly with El Al's frequent flyer club by expanding the scope of reward accumulation beyond just flights to include routine spending at supermarkets, stores, and online.
As part of the launch, the first 10,000 new members will receive a free flight ticket to dozens of European destinations, excluding London, without airport taxes and with a complimentary carry-on bag. Additionally, new members will earn points worth $100 on the classic card or $120 on the premium card, depending on the chosen plan. The base earning rate is one dollar for every 500 shekels spent, with accelerated earning of 30% on Israir purchases. Existing customers of Rami Levy's loyalty program will be automatically transferred to SuperFly under specified conditions.
The program leverages Rami Levy's retail network, allowing consumers to convert routine supermarket shopping into travel rewards. Israir is also preparing to launch its first long-haul route to New York this month, coinciding with the club's introduction. The true test for SuperFly will be how quickly consumers can accumulate meaningful rewards and the value of the dollars when redeemed, considering fees and redemption conditions.
SuperFly also offers additional benefits within the Rami Levy network and affiliated companies, with plans to enable using accumulated dollars for discounts on flight cancellation insurance. This move comes amid growing competition in the Israeli airline market as carriers and credit card companies seek to enhance customer loyalty between trips by linking shopping, credit, and travel expenses into a single rewards platform.
