Culture · Full coverage
Backlash Grows Over Gwyneth Paltrow’s Israeli Ad Campaign
How 4 Israeli newsrooms covered this story — translated into English and compared side by side.
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First reported by Globes · Jun 9, 2026
What happened
Gwyneth Paltrow is facing online criticism over a campaign for the Israeli real estate company Aviv Melisron and its 51Park luxury towers in Herzliya. The ad, which was also covered by the Daily Mail, drew angry reactions on X and was noted for showing Paltrow leaving New York for Herzliya, Israel.
Summary translated & synthesized from the sources below by baba. Read each original for the full report.
Full coverage · 4 outlets
The same event, reported separately by each newsroom. Open a few to compare what each emphasizes — and what they leave out.
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