Avi Shushan’s Podcast Featuring Netanyahu Draws Massive Audience and Lucrative Sponsorships
How 2 Israeli newsrooms covered this story — translated into English and compared side by side.
First reported by Srugim · 1 day ago
What happened
Avi Shushan’s podcast episode with Prime Minister Netanyahu attracted over 70,000 YouTube views and 4 million social media impressions, boosting sponsorship deals worth millions of shekels. The episode aired on multiple Israeli TV channels and was recorded at Minkovsky Records studios, highlighting a lucrative partnership between Shushan and studio owner Ido Minkovsky. Shushan, who started the podcast after leaving his hospital spokesperson role, has successfully increased his earnings through strategic sponsorships and aims to maintain a high-profile brand.
- 01Netanyahu podcast episode gained 70,000 YouTube views and 4 million social media impressions in 4 days.
- 02The podcast is sponsored by real estate company Donitz Elad with a 1.5-year contract.
- 03Episode aired fully on Channel 14 and partially on Channels 11, 12, and 13.
- 04Recording took place at Minkovsky Records studios, owned by Ido Minkovsky.
- 05Shushan doubled his income from sponsorships after leaving his hospital spokesperson job.
- 06Minkovsky invested 2 million shekels in studio facilities and shares sponsorship revenue with Shushan.
Summary translated & synthesized from the sources below by baba. Read each original for the full report.
Full coverage · 2 outlets
The same event, reported separately by each newsroom. Open a few to compare what each emphasizes — and what they leave out.
