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Meta Removes Controversial AI Feature Allowing Image Creation from Public Instagram Accounts

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First reported by Now 14 · Jul 11, 2026

What happened

Meta removed a new AI feature that allowed users to create images from public Instagram accounts without notifying owners, following privacy backlash. The feature was part of Meta's Muse Image AI tool but was taken down three days after launch due to user criticism. Meta acknowledged the feature missed its goal and will not extend it further.

01Meta removed an AI feature enabling image creation from public Instagram accounts after privacy concerns.
02The feature allowed tagging public profiles without notifying account owners, sparking backlash.
03Meta admitted the tool "missed the mark" and disabled it within three days of launch.
04Users could disable the feature in settings, but prior content created remained.
05The AI tool was part of Meta's Muse Image generator developed by Meta Superintelligence Labs.
06Meta planned to expand the feature to Facebook, Messenger, and advertising platforms but canceled those plans.

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