Economy · Full coverage
Castro Secures License for Chinese Sports Brand ANTA, Negotiates Partnership with Renoir
How 3 Israeli newsrooms covered this story — translated into English and compared side by side.
Center 1Unrated 2
First reported by Ynet · 29 minutes ago
What happened
Castro has acquired the Israeli license for Chinese sports brand ANTA and is negotiating a partnership with Renoir and Israel Chen to launch the brand locally by 2027. The venture aims to leverage Renoir's retail presence and compete with established sports brands like Nike and Adidas in Israel.
- 01Castro secured the Israeli license for Chinese sports brand ANTA and plans retail and wholesale operations.
- 02Negotiations with Renoir and Israel Chen could give them 49% stake in the new venture, with Castro controlling.
- 03Renoir and Chen lost the Swiss brand On license, now held by George Khoursh and Super-Pharm.
- 04ANTA is the world's third-largest sports brand, owning Puma, FILA, and Wilson, with over 10,000 stores in China.
- 05Castro will invest 30 million shekels over two years to build infrastructure and launch ANTA in 2027.
- 06ANTA will compete in Israel against Nike, Adidas, On, HOKA, and others, with notable rivalry against On.
Summary translated & synthesized from the sources below by baba. Read each original for the full report.
Full coverage · 3 outlets
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