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Castro-Hodis Invests $8.5 Million to Launch Chinese Sports Brand ANTA in Israel by 2027

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First reported by Ynet · 2 hours ago

What happened

Castro-Hodis is investing 30 million shekels to bring Chinese sports brand ANTA to Israel, launching stores and an online platform by 2027 under a five-year agreement. ANTA is a major global sports company with extensive international brand holdings. The move will increase competition in Israel's sportswear market.

01Castro-Hodis invests 30 million shekels to introduce ANTA in Israel by 2027.
02ANTA signs a five-year exclusive distribution deal with Castro-Hodis.
03ANTA operates over 10,000 stores in China and earned $11.6 billion in 2025.
04Castro-Hodis seeks partners to hold up to 49% in the Israeli ANTA subsidiary.
05The launch includes dedicated stores, an online site, and wholesale distribution.
06ANTA owns Amer Sports and is Puma's largest shareholder, expanding its global reach.

Summary translated & synthesized from the sources below by baba. Read each original for the full report.

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Anat Siman Tov