Hasidic TikTok Star Ilan Levin Goes Viral Revealing His Payot Curling Technique

Ilan Levin, a Hasidic TikTok content creator, gained viral fame after sharing a video demonstrating how he curls his payot (sidelocks). The simple tutorial, showing Levin twisting the hair around his finger to create the characteristic curls, has amassed over 14 million views within a short time. Viewers expressed surprise and amusement, with some admitting they never knew how the curls were formed, while others joked about the process or misunderstood it as attached to a hat.

Alongside the positive and curious reactions, the video also attracted hostile and antisemitic comments from pro-Palestinian users, who used the opportunity to post political remarks and hateful messages. Some questioned why people hate Jews, while others demanded the release of Palestine or questioned Levin’s right to use TikTok. One commenter called Levin "a really cool guy" but hoped he did not support "genocide."

Levin frequently shares content about his daily life and Hasidic lifestyle on TikTok. Another popular video showed him riding a scooter, stopping to blow a shofar, and singing a traditional verse about Jerusalem. His videos provide a glimpse into Hasidic customs and personal insights, resonating with a broad audience.

The viral payot curling video highlights both the fascination with Hasidic traditions and the ongoing tensions reflected in social media discourse. Levin’s growing popularity underscores the diverse reactions to cultural content online, ranging from admiration to political hostility.