Israeli Lifestyle Creator Shay Ben Hamo Turns Daily Cleaning Into Foam Party Ritual

Shay Ben Hamo, a 26-year-old lifestyle and cleaning content creator from Nahariya, Israel, has transformed his obsession with cleanliness into a popular Instagram account. Known as the "foam man," Ben Hamo uses unconventional methods like climbing on refrigerators, dismantling beds, and cleaning electrical outlets with cotton swabs to maintain his meticulously clean home. He emphasizes the importance of scrubbing to create foam, often mixing cleaning agents with water and using a special hose he purchased online to connect to all faucets in his house.

Ben Hamo grew up in Ma'alot with five sisters who influenced his cleaning habits, and he now lives with his husband, Ido, a bridal hair designer. His cleaning routine is intense and daily, involving detailed tasks such as removing upholstery from chairs for vacuuming, washing kitchen islands with water, and thoroughly cleaning bathroom tiles, including hard-to-reach areas near the ceiling. He even disassembles beds to wash mattresses and bases before remaking them with freshly ironed sheets.

Despite his rigorous cleaning schedule, Ben Hamo balances his passion with moments of rest, though he admits cleaning is a form of therapy for him. He insists on maintaining a spotless home, free of dust and bacteria, and is particular about hygiene, especially in bathrooms. His approach includes spraying bleach and scrubbing every day, and he encourages younger family members to adopt similar habits. Ben Hamo also openly shares his personal journey, including coming out as gay and overcoming fears about public perception.

The couple recently moved into a four-room apartment they decorated themselves, favoring clean colors and high-quality furniture, which Ben Hamo cleans daily. He rejects the idea that his cleaning is a disorder, viewing it instead as an integral and joyful part of his life. His Instagram videos, often featuring humor and daily life moments with his husband, have inspired many followers and imitators.

Ben Hamo’s cleaning philosophy centers on thoroughness, routine, and the joy of foam, making his home a uniquely spotless and welcoming space.