Israeli Lifestyle Creator Shay Ben Hamo Turns Daily Cleaning Into Foam Party Ritual

Shay Ben Hamo, a 26-year-old lifestyle and cleaning content creator from Nahariya, Israel, has transformed his obsessive approach to cleanliness into a popular Instagram account. Known as the "foam man," Ben Hamo uses unconventional methods like climbing on refrigerators, dismantling beds, and cleaning electrical outlets with cotton swabs to achieve a deep clean. His signature technique involves mixing cleaning agents with water and scrubbing vigorously to create abundant foam, often using a special hose he ordered online to connect to all faucets in his home.

Ben Hamo’s cleaning routine is meticulous and daily, involving spraying bleach and other cleaners on floors, showers, and doors, followed by thorough scrubbing. He even disassembles beds to clean mattresses and upholstery, then irons all bedding before making the bed. He emphasizes the importance of scrubbing over just wiping and insists on cleaning often-overlooked areas like electrical sockets to remove dust and bacteria.

Originally from Ma'alot, Ben Hamo grew up in a household where his five sisters maintained the home, and he helped clean alongside them. His Instagram content began two years ago, inspired by his upbringing and desire to share his cleaning passion. He lives with his husband, Ido, a bridal hair designer, and despite some initial disagreements about household chores, Ido now helps with cleaning. Ben Hamo also owns two dogs but maintains a dog odor-free home through constant cleaning.

He views cleaning as therapeutic, comparing it to a psychological release and even likening it to the best sex he’s had. His home, a four-room apartment on the 16th floor, is decorated in light gray, walnut, and cream tones, reflecting his preference for clean aesthetics. Ben Hamo cleans every day without exception, considering dust removal and bathroom sanitation essential to health. He hopes his nieces and nephews will adopt his cleaning habits, continuing the tradition he grew up with.

Ben Hamo is aware of the challenges of being openly gay from a peripheral town but has embraced sharing his life publicly. He stresses that cleaning is not a disease but a vital part of his life and well-being, and he continues to inspire many with his detailed and joyful approach to household care.