Tel Aviv’s Selin Freitag Draws Long Lines for Limited-Edition Brooklyn-Style Bagels

Selin Freitag, a small bagel shop located at 16 Shenkin Street in Tel Aviv, has become a local sensation, attracting long queues of customers eager to try its handmade American-style bagels. The shop offers only 50 bagels daily, making each one a coveted treat. Founded by Deborah Frishberg, formerly owner of Pitzron, the shop is named after her mother, Selin.

The bagels come in three varieties: white, dark, and an everything bagel coated with a blend of spices and seeds, reminiscent of traditional Jewish-American bagels from Brooklyn. The menu is concise, featuring eight fillings such as pickled salmon with cream cheese, cheddar omelet, and egg salad with salmon and avocado. Each sandwich is enhanced with a unique touch of grated lemon zest added just before closing the bagel, priced at 48 shekels each.

Despite not being a new establishment, the growing crowds and steady demand highlight Selin Freitag’s success and popularity among Tel Aviv residents. Customers often enjoy their bagels in the shaded Shenkin Garden nearby, savoring the fresh, airy texture and authentic flavors that have made this spot a must-visit for bagel enthusiasts.