Eden Ben Zaken and Marla Maples Launch Wellness Platform Combining Fitness and Mental Health
Months after signing a multimillion-dollar business partnership, Israeli singer Eden Ben Zaken and Marla Maples, former wife of U.S. President Donald Trump, have launched "Meaning Wellness," a digital platform focused on healthy living. The app offers personalized programs integrating fitness training, nutrition plans, and mental resilience coaching. Businessman Niv Yaakobi, chairman of Meaning Wellness and president of the Meaning Channel group, co-founded the venture alongside them.
The platform features a professional team including nutritionist Lisa Halabi from Ichilov Hospital and four-time Israeli weightlifting champion, as well as Van Archer, the personal trainer known for working with the Trump family. The official website promises comprehensive support with tailored nutrition menus, workout plans, and ongoing guidance. Two subscription tiers are available: a standard plan with personalized diet and exercise programs, a smart app for real-time support, mental reinforcement by Maples, meditation, and mindfulness; and a premium plan adding monthly Zoom consultations with nutrition and fitness experts plus continuous WhatsApp support.
Maples leads the mental wellness aspect, leveraging her extensive experience in mindfulness and wellness to help users maintain motivation and change habits. The introductory price starts at 199 shekels for the first month. The collaboration originated from Yaakobi inviting Ben Zaken to perform for Paula White, spiritual advisor to Donald Trump, during her visit to Israel, which deepened the connection between Ben Zaken and Maples and led to their business agreement.
Ahead of the launch, Ben Zaken traveled to Palm Beach, Florida, where she was photographed with Maples for the campaign. The initiative marks a unique partnership blending Israeli and American influences in the wellness industry.
