Arizona State University Launches First Bachelor’s Degree in Content Creation Amid Growing Industry

Arizona State University (ASU) has introduced a unique bachelor's degree program in content creation starting October 2026. The curriculum includes courses on audience building, branding, and multimedia content production, aiming to train students to become influencers and strategic storytellers in the rapidly growing creator economy. Students will learn video production, podcasting, personal branding, and gain practical experience through studies in Scotland and Tokyo. Graduates will be prepared for careers in content strategy, digital influence, brand development, and social media management. Tuition fees have not yet been announced, but ASU's basic annual tuition for in-state students is approximately $12,177 (around 36,000 shekels).

ASU is not alone in offering such programs; St. Bonaventure University in New York will also start a bachelor's degree in content creation in October 2026. Meanwhile, in Israel, the content creation and influencer industry has become a multi-million shekel business. Payment rates vary widely depending on follower count, views, influencer status, and content type. Communication expert Shiran Peretz explained that influencers with 10,000 to 50,000 followers can earn from several hundred to 3,000-5,000 shekels per campaign, while those with 100,000 to 300,000 followers can charge 5,000-15,000 shekels per commercial reel. Top influencers with over 300,000 followers may earn 10,000-30,000 shekels or more.

Despite the lucrative image, prominent Israeli influencer Natali Dadon highlighted the intense workload behind the scenes. She noted that the profession requires constant engagement, content creation, filming, editing, meetings, and campaign management, making it a demanding full-time job rather than an easy lifestyle. This new academic path reflects the professionalization of content creation as a career worldwide and in Israel’s booming influencer market.