After Labubu, the Dumpling Squishy Is the New Kids’ Craze

A new TikTok-driven toy trend is sweeping Israeli children after the Labubu craze. The latest obsession is called the dumpling, a surprise box toy that has become a social media hit and is prompting parents to spend tens of shekels per item, according to the report.

The fad centers on soft squishy toys, especially the dumpling version, which comes inside a package shaped like a traditional steaming pot. Inside is a squishy toy made to look like an Asian dumpling. The biggest thrill for children is trying to get the rare transparent version filled with glitter, rather than the ordinary opaque solid-color one.

The toy is popular for several reasons, the article says. Its packaging closely imitates real food, and many are sold in small bamboo-style steamers or hard plastic containers designed to look like bamboo. The trend also uses the blind box model, where children buy a sealed package without knowing which character or color is inside. Some versions contain glitter, sticky slime, or special textures, and manufacturers have also released oversized editions with rare holographic and glowing collector variants.

The toy is already sold in major Israeli toy chains, including Kfar HaSha'ashu'im, Hets VeKeshet, and Andandino, as well as online stores. A single unit in a steaming basket usually costs 25 to 35 shekels, while cheaper small packs and more expensive giant versions are also available. In most cases, children only discover the exact color and texture after opening the sealed box.