Israeli Couple Turns 3D Printing Birthday Gift Into Thriving Family Business

Ben and Michal Steinberg from Modiin transformed a 3D printer birthday gift into a successful family business called Buba 3D. Ben, 42, who works in high-tech, and Michal, a Pilates instructor, began experimenting with 3D printing after Michal was inspired by dragons from the Game of Thrones series. Their creations, often inspired by nature and family experiences, include intricate figures like dragons, sea creatures, and articulated colorful characters called "Hoojools." Initially a hobby with one printer on their kitchen counter, the operation grew to about 20 semi-industrial printers in a dedicated studio.

The couple emphasizes design quality and environmental sustainability, using recycled corn starch-based materials rather than conventional plastics. Their products appeal to a broad audience, from children to collectors and professionals, and they collaborate with international artists to bring unique models to life. The Steinbergs’ children also actively participate in the business, helping with assembly, pricing, and sales, and inspiring new product lines, including items designed to assist children with attention deficit disorders.

Ben balances the business alongside his military reserve duties, recently completing his seventh tour of duty. Michal finds the creative process therapeutic during his absences, and they maintain close collaboration through digital communication. Their work will be showcased at the 50th annual "Hutzot HaYotzer" international arts and music festival in Jerusalem from July 30 for one week, marking a significant milestone for the family venture.

Ben describes the magic of 3D printing as turning virtual designs into tangible objects, while Michal highlights the creative surprises that occur during production. Their commitment to craftsmanship means they reject any product that does not meet their high standards, ensuring each piece is of exceptional quality.