Average Valentine’s Gift Price in Israel Rises to 450 Shekels Amid AI Shopping Trends

Updated consumer data ahead of Valentine’s Day 2026 reveal that the average gift price in Israel has increased to 450 shekels, marking a rise compared to 2024, according to the Gentleman retail chain. Seventy-one percent of spending during the holiday is dedicated to partners, who remain the primary focus of consumers. Purchase patterns show gender-based preferences: women tend to buy items like bags, pens, watches, and wallets for men, while Israeli men favor jewelry, personal gadgets, stylish workstations, and couples’ games.

Gentleman reports a 20% increase in bag sales, a 10% rise in jewelry, and a 5% growth in watch purchases. In contrast, U.S. data from the National Retail Federation (NRF) indicates that American men spend an average of $287 on gifts, 2.5 times more than the $108 average spent by women. A Deloitte report highlights that about 43% of consumers use artificial intelligence (AI) to find gift ideas. Consumer behavior researcher Moti Azulai explains that AI provides shoppers with confidence and efficiency, reducing the risk of poor purchases and encouraging higher spending on quality items.

Alongside technology use, there is a 34% surge in demand for personalized engravings and dedications on gifts. Additionally, millennials are reviving nostalgia by choosing 1990s-themed presents such as Tamagotchi and board games like Monopoly for Valentine’s Day.

These trends illustrate a blend of digital innovation and emotional value shaping Israeli Valentine’s Day shopping habits in 2026, with consumers willing to invest more in meaningful, well-chosen gifts.