Israeli Food Blogger Shares Creamy Beetroot Pasta Recipe for Summer Meals

Ariel Ben Hamo, an Israeli marketing professional turned food blogger, reveals how marketing principles can creatively enhance children's meals. After becoming a mother, she realized that changing the presentation rather than the food itself can encourage children to enjoy dishes they usually avoid. For example, she transformed beetroot, a typically unpopular vegetable, into a "pink princess pasta" that her daughters love.

Ben Hamo shares her recipe for this visually appealing and creamy beetroot pasta, which combines the natural sweetness of beetroot with cream and Parmesan cheese. The dish is suitable for both children and adults and can also serve as a romantic meal. She advises reserving some pasta cooking water to adjust the sauce's consistency and suggests using pre-cooked vacuum-packed beetroot to speed up preparation.

The recipe involves roasting two medium beetroots at 250 degrees Celsius for about 30 minutes until soft, then blending them with cream, garlic, thyme, and salt to create a smooth sauce. Cooked pasta is mixed into the sauce with butter, then served immediately with grated Parmesan on top. The entire process takes about 45 minutes, with 15 minutes of active preparation.

Ben Hamo's approach highlights how simple changes in meal presentation can make food more appealing to children, drawing on her marketing expertise to "sell" the dish at home. Her blog "Barieli" and Instagram account provide more recipes and tips for family-friendly cooking.