From Waiter to CEO in 13 Years: Dan Ben Shmuel Leads Benedict Group's Growth
Dan Ben Shmuel began his career at the Benedict restaurant group as a waiter at age 23 and has risen to become its CEO after 13 years. Following the departure of the founding CEO after 18 years, Ben Shmuel, who was then the deputy CEO, was initially passed over for an external candidate. However, after several months, the owners Yair Kindler and Alon Far personally called him back, acknowledging their mistake and offering him the top position, which he accepted in January.
Benedict, established in 2006 by Kindler and Far, is known for serving breakfast all day and once operated 24/7 before the COVID-19 pandemic and recent conflicts forced changes. Under Ben Shmuel’s leadership, the group manages 13 Benedict branches, six Good Morning Sunshine outlets, two Picnic locations in Tel Aviv parks, and a Shamirz branch. He emphasizes hands-on management, spending most of his time in the restaurants rather than the office.
Ben Shmuel discussed challenges facing the Israeli restaurant industry, including rising costs, labor shortages, and security concerns related to organized crime. He highlighted the impact of inflation on raw materials, especially imported goods, and the delicate balance of pricing menus to maintain value without deterring customers. The group recently ended its free bread policy to manage costs but introduced a summer evening menu with affordable dishes and alcohol deals to attract customers.
The CEO also addressed the competitive delivery market, acknowledging the need to improve their offerings despite low profitability and high commission fees. Looking ahead, Benedict is piloting a hybrid restaurant and bakery concept in Rishon Lezion to meet changing consumer preferences for faster, self-service options.
Ben Shmuel praised a recent Ministry of Health reform easing food business regulations, calling it a positive first step. He also noted the group’s international presence with branches in Berlin and Athens, managed separately from the Israeli operations. Despite the sector’s difficulties, including closures and labor issues, he remains committed to growing the brand and enhancing employee relations, emphasizing respect and recognition as key to staff retention.
