L'Oreal Israel and Shufersal CEO Host World Cup Viewing Event to Connect Beauty and Sports
L'Oreal Israel and Shufersal executives gathered for a special World Cup semifinal viewing event on the Walla rooftop, blending the beauty industry with the sports world. The event, held on the evening of the World Cup semifinal, featured L'Oreal Israel CEO Eli Sagiv and Shufersal CEO and owner Rami Shavit, alongside business leaders, media figures, and influencers from beauty, advertising, and entertainment sectors.
This event was part of a joint initiative between L'Oreal Israel and the Walla Group aimed at engaging the growing male grooming market in Israel, which currently represents about 25% of the beauty market. According to an Ipsos survey commissioned by L'Oreal, 70% of Israeli men use facial care products, favoring efficient and practical routines. The campaign included media placements across Walla's sports platforms, interactive content, and prominent branding during the World Cup coverage.
Luxury and dermo-cosmetic brands such as Armani, Kiehl's, Cerave, and Vichy were showcased, highlighting a broad range of male grooming solutions from fragrance to daily skincare. The event also attracted notable personalities including Michal Peres from "The Amazing Race," social media star Oren Lahav, and former "Big Brother" contestants Zohar Isaac and Asaf Petel, creating a vibrant mix of professional networking and social interaction.
Leveraging Walla Group's extensive sports media assets, including Charlton and the 365 results app, L'Oreal Israel effectively targeted male consumers through a natural and relevant platform combining broadcast rights, digital content, and a live event experience. This approach underscores the company's strategy to deepen its connection with the male grooming segment through sports engagement.
Summary: L'Oreal Israel and Shufersal CEO Rami Shavit hosted a World Cup semifinal rooftop event with sports and beauty industry leaders, promoting male grooming products through a campaign integrated with Walla Group's sports media platforms.
Points: - L'Oreal Israel and Shufersal CEOs hosted a World Cup semifinal viewing event blending beauty and sports. - The campaign targets Israeli men, who make up 25% of the grooming market and 70% use facial care products. - The initiative included media across Walla's sports platforms and interactive content. - Luxury and dermo-cosmetic brands like Armani, Kiehl's, Cerave, and Vichy were featured. - The event attracted media, advertising, and entertainment figures, enhancing networking. - Walla Group's broad sports media assets enabled a multi-platform approach to reach male consumers.
