Greek Assyrtiko Wine Gains Popularity in Israel Surpassing Traditional Ouzo

Until recently, ouzo was the primary Greek alcoholic drink known and appreciated in Israel. However, the influx of Israelis visiting and relocating to Greece has introduced a wide variety of Greek wines to the Israeli market, especially white wines, with Assyrtiko emerging as the standout variety. Originating from the volcanic island of Santorini, Assyrtiko thrives in unique conditions where vines are hand-trained close to the ground to protect against wind, sun, and volcanic sand. This method, combined with the salty sea spray and mineral-rich soil, gives the wine a distinctive mineral and sometimes salty flavor.

Santorini’s dry climate and volcanic soil produce resilient vines, some over a century old, which yield deeply flavored grapes. Notably, some vines on the island have not been affected by the phylloxera plague that devastated vineyards worldwide in the late 19th century, preserving original rootstocks. Assyrtiko wines are known for their high acidity and mineral complexity, comparable to renowned wines like French Chablis, and some can age for over a decade, developing honey and nut aromas.

Israeli wineries have begun cultivating Assyrtiko locally, with producers like Ze'ev Donia of Suson Yam winery predicting a surge in domestic Assyrtiko wines. Israeli versions, such as those from Yehoshua and Harashim wineries, offer unique local expressions of the grape, featuring complexity and slight bitterness without imitation.

Several imported Assyrtiko wines are highlighted as excellent examples available in Israel: Petali 2025 from Diamantakis winery in Crete, Kanakaris 2025 from northern Peloponnese, Areti 2022 organic Assyrtiko from northern Greece’s Kavala region, and Atlantis 2024 from Argyros winery in Santorini. These wines range in price from 85 to 119 shekels and showcase citrus, herbal, and mineral notes, reflecting the grape’s versatility and appeal.

The growing presence of Assyrtiko in Israeli wine lists and retail portfolios signals a shift in local tastes, with Greek white wines becoming a staple, sometimes the only white wine offered by restaurants. This trend suggests that Greece’s influence on Israel’s wine culture is expanding beyond tourism and real estate to the glass itself.