Israeli Supermarkets to Sell Imported Honey at Discounted Prices Ahead of High Holidays

Ahead of the Jewish High Holidays, the Israeli Ministry of Agriculture has launched an initiative to reduce honey prices for consumers. The ministry approved the import of 400 tons of honey duty-free, which will be sold at significantly lower prices to meet the increased demand during Rosh Hashanah and the winter months. The goal is to increase honey availability on store shelves and boost market competition, passing savings directly to consumers.

The ministry conducted a tender to select supermarket chains and importers who committed to selling the honey at reduced prices. The prices are expected to range from 14.7 to 18.9 shekels per kilogram, with an average price of about 16.6 shekels per kilogram, much lower than usual market rates. According to the ministry, the average Israeli consumes between 650 and 700 grams of honey annually, mostly during the High Holidays and winter.

The supermarket chain Osher Ad was awarded the largest import quota of 80 tons and committed to the lowest price of 14.7 shekels per kilogram. Yohananof and Machsanei Hashuk will sell honey at an average price of 14.8 shekels per kilogram, with import quotas of 60 and 25 tons respectively. Other chains participating include Half Hahinam (17.5 shekels/kg), Victory (17.8 shekels/kg), Rami Levy (18 shekels/kg), and Carrefour (18.9 shekels/kg).

Prices may drop further as supermarkets compete to attract customers. The ministry requires clear labeling on discounted honey products, indicating the price, country of origin, and that the honey is part of the ministry’s import program. To prevent bulk buying, stores may limit the quantity each customer can purchase. The Ministry of Agriculture will soon publish the full list of winners, prices, and product details for public transparency.