Lionel Messi Launches New Men's Cologne Priced at 349 Shekels

Lionel Messi has introduced a new men's fragrance called MESSI PLATINUM, priced at 349 shekels. The scent features a fresh woody aroma with notes of bergamot and lavender. This launch is part of a broader trend in men's grooming products, with other recent releases including denim sandals from FitFlop, a new men's care brand by Super-Pharm, and sun protection products from La Roche-Posay. The fragrance aims to capture a fresh and masculine essence, aligning with Messi's personal brand and appeal.