Movment Acquires 51% of Wonder Care in Home Healthcare Deal Valued at 20 Million Shekels

Movment Group has signed an agreement to acquire a 51% controlling stake in Wonder Care, a home-based paramedical treatment platform, valuing the company at approximately 20 million shekels. Wonder Care offers a range of medical and nursing services at patients' homes, including wound care, stitch removal, injections, pregnancy and childbirth support, physiotherapy, speech therapy, catheter care, and feeding tube treatment.

This acquisition marks Movment's entry into a new sector. Movment, controlled by Eli Dahan, operates in fitness, health, medical technology, and healthy lifestyle services through three main divisions: preventive medicine, healthy lifestyle, and retail, which includes ownership of Gal sports product stores. The company serves both organizations and private users and was founded about 30 years ago, with Dahan acquiring it in 2002.

Wonder Care, established in 2022 and based in Petah Tikva with a staff of seven, runs a smart marketplace model that significantly reduces waiting times by connecting patients to a nationwide network of approximately 1,500 nurses and professionals who provide over 1,000 treatments monthly via a fully digital experience.

In January, Leumi Partners, managed by Victor Vakart, invested around 120 million shekels for a 20% stake in Movment, valuing the company at about 520 million shekels pre-money. Of this investment, 80 million shekels were injected into the company, and 40 million shekels were paid to Dahan, who holds 76.8% of Movment's shares. Company executives and several small private shareholders own the remaining 3.2%.