Alta Startup Raises $25 Million to Expand AI Sales and Marketing Platform

Alta, a startup founded in 2023 by former monday.com executives Satu Levi-Neumark and Tom Hoppen alongside serial entrepreneur Mor Shabtai, has secured $25 million in a Series A funding round led by IN Venture, the investment arm of Japan's Sumitomo Corporation. Other participants included Mindset Ventures, Skywell Capital, Laumitk77, Entrée Capital, Target Global, and Verissimo Ventures, bringing Alta's total funding to $32 million. The company develops an advanced AI agent platform designed to streamline sales, marketing, and business development teams by integrating over 50 data sources and more than 60 Go-To-Market tools such as Salesforce and HubSpot.

Since its official launch less than a year ago, Alta has experienced exponential growth, reporting an 800% increase in activity and reaching an annual recurring revenue (ARR) of $15 million. The startup projects doubling its revenue to approximately $30 million by the end of 2026. Alta's platform addresses the challenge of fragmented sales software by creating a unified AI network connected to a central "company brain," enabling more precise lead identification, multi-channel outreach, and full lifecycle deal management including upselling.

Currently employing 55 staff split evenly between Israel and the US, Alta plans to expand to 80 employees by 2026. CEO Levi-Neumark emphasized the company's mission to alleviate client fears about AI adoption by providing hands-on support and training to integrate AI effectively into workflows. Major clients include Snowflake, Deel, Atlassian, Atoms, and Sabio Group, with new business growing at $1.5 million per month.

IN Venture partner Eitan Naor highlighted plans to leverage Sumitomo's global network to expand Alta's presence in markets such as Japan and Southeast Asia. The new funding will accelerate global growth, enhance development and sales teams, and launch additional advanced AI agents to transform Go-To-Market strategies worldwide.