Israeli Couples Embrace Public Breakup Videos to Share Emotional Farewells Online

In Israel, a growing trend sees couples publicly sharing their breakups through emotional videos on social media, a phenomenon known internationally as The Public Breakup Video. Ortalia and Asaf Elyashiv, parents of three from Harish, recently posted a tearful video of their separation, including intimate moments and a detailed explanation of their split. Ortalia revealed her attraction to women as the reason for their divorce, emphasizing that it was not due to any shortcomings of Asaf, whom she described as "the most masculine man." The couple, married since their teens and having three children, chose to share their story openly to be honest with their followers and to release what they felt was a secret.

This trend originated less than a decade ago on YouTube in the U.S., gaining momentum after a 2018 viral breakup video by influencers Liza Koshy and David Dobrik. Such videos offer viewers a raw, "fly on the wall" perspective of vulnerable relationship moments. Israeli content creators like Ortalia and social media manager Yuli Ganon have embraced this openness, with Ganon documenting her canceled wedding and breakup through a series of candid videos that helped her cope emotionally and inspired others.

Experts note that while sharing intimate breakup moments online fulfills a deep human need for connection, it also carries risks, including prolonged emotional exposure and potential regret. In Israel, the phenomenon is less widespread than in the U.S. or Europe, partly due to the country's smaller size and cultural factors. Some who have posted breakup content later removed it or declined interviews, preferring to move on privately.

Despite mixed reactions, including some backlash and personal losses, those like Ortalia stand by their decision to share, viewing it as a gift of love and honesty. Mental health professionals suggest that social media platforms provide a valuable outlet for expressing emotions, and the trend of public breakups is likely to continue growing as societal attitudes toward relationships and separations evolve.