Mexico's World Cup Jersey Tops Sales with Record 5 Million Units Sold
The 2026 FIFA World Cup, the largest ever in terms of participating teams with 42 nations, is proving to be a massive economic opportunity, especially for apparel companies. Adidas, the official FIFA partner, revealed that the most popular jersey among its World Cup collection is Mexico's green national team shirt, with nearly 5 million units sold. This marks a new sales record for Mexico, surpassing traditionally dominant teams like Argentina, Brazil, Spain, France, Germany, and England.
Adidas CEO Bjorn Gulden also shared that over 3 million German national team jerseys are expected to be sold during the tournament, tripling the sales from the 2022 World Cup. Germany, along with Spain and Argentina, ranks just behind Mexico in jersey sales. The surge in merchandise sales highlights the commercial impact of the tournament beyond the sport itself, benefiting host nations and major football markets alike.
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