Investing Since Age 17, This Accounting Student Says She Has Outperformed the S&P
About the column "New Investors" Every week we interview new players in the capital market, and examine their investment patterns and insights alongside their personal story. Want to take part in the column? Write to us at Invest@Globes.co.il Who am I | Moran Kisus, 24, lives in Ra'anana. She is an undergraduate student in accounting and business administration at Reichman University. She works at an economic consulting and accounting firm as an analyst and consultant. Portfolio structure: 60% indices (Nasdaq, S&P and TA-35) and 40% varying stocks of American companies, including the "Magnificent Seven," and in Israel. Moran Kisus, 24, is now finishing her second year of undergraduate studies in accounting and business administration at Reichman University, while working as a young analyst and consultant at a consulting and accounting firm. But in the world of investing, she already has seven years of experience. According to her, when she first became interested in the capital market in high school, she was not thinking about "how to do it right," but about "getting a foot in the door" as quickly as possible. ● New investors | He started investing at 13. Today he earns 30% a year ● New investors | Age 25, a student, and not under financial pressure, the young woman who tripled her investment portfolio ● New investors | The young man who started investing four years ago and made a "huge profit" reveals, this is my lesson
"To this day, I don't really have a specific agenda guiding me, it was mainly important to start early," she says. "It's true that you need to make informed decisions, but you should not overstate the importance of every step, and you have to let time do its thing. Today I know that even if I put money into indices or stocks, time will do its thing, only the earlier you start, the more significant the gain will be."
When I started getting interested in the capital market "I started researching the capital market in high school, at age 17. From a young age I worked as a babysitter and in all kinds of odd jobs and saved most of the money. I had small amounts that I accumulated, and I started thinking about how to grow my money. My parents own a business, so from a young age I heard at home discussions about how a business works and about money, and I was interested in where I should put my money to increase my equity and secure my future. "I started reading books that everyone knows, 'The 5 AM Club,' 'The Power of Habit,' and also many books about figures in the market, like the book about Elon Musk or about Dov Frances, 'Introduction to Victory.' I also started researching a little about the whole world of futures and options, day trading and how it works, and really technical trading, on the chart and trading that is also economic. "I read company reports and started listening to economic news and following tweets on Twitter from Trump and various celebrities in the business world. That is also why I chose to study accounting, to truly understand financial statements and companies' businesses, and why analysts think the way they do. "At 17 I invested in a money-market fund at the bank through my parents' account, and at 18 I already opened my own private account at Interactive Israel Investments. "In the army I saved most of my salary to set money aside and invest it properly. I used the time on weekends when I was closed on base to study the capital market on my own. In addition, I took a personal mentoring course in trading with a broker who worked at Barak Capital, whom I called and who took me on as a project. It was really intense, Zoom calls, we read economic news, checked tweets on Twitter and did stock analyses. I learned a lot from it."
Quick questionnaire Twitter or Telegram: "Twitter. I feel that the tweets there are much more genuine, and you can also speak directly with very famous people and leaders in their fields and learn from them. It is also known that many times tweets on Twitter are posted to move things behind the scenes, so it is interesting to see how these processes move from a tweet to reality."
Bitcoin or Ethereum: "I don't invest in crypto. I don't have any digital currencies at all, but not because of an agenda, simply because right now I am comfortable where I am and I don't want to spread myself too thin."
TA-35 or S&P: "In the past I tended more toward the S&P, but now I lean toward TA-35. Especially during the war period, many foreign investors wanted to invest in Israel and in the index that has outperformed the S&P in recent years. Companies in Israel are very good, they have good performance and strong profitability, and in my opinion they are not valued enough. And also, why not contribute to the Israeli economy? I strongly believe in our country."
Indices or stocks: "Both. My portfolio is 60% indices, 40% stocks. I do not constantly buy and sell stocks. I have stocks that I am very confident in and believe in, for example the 'Magnificent Seven,' so I invest in them through the S&P, through the Nasdaq, and separately as well, giving extra reinforcement."
Bank account or investment house: "An investment house, because I think banks are a very old system, and investment houses have a better understanding of the investment field. I trust the people there or in insurance companies more, that they understand the field better than the people who work at the bank."
How do you stay updated? "With indices, you do not need to stay updated, but I do stay updated on stocks that are a bit more volatile. I invest in a company in the quantum field that is the most volatile in my portfolio, so every week I look at what is happening with it and what is happening in its market. Not excessively, because I really believe in letting the money do its thing, even during a crisis. "But if there is some deviation from my framework in something, then I will make changes accordingly. It is important to look from time to time, and if there is a stock that suddenly jumped, then even add money or make changes along the way."
Lesson I learned "Not to be in FOMO. Even if I feel that sometimes I missed some rise that I could have profited from, understand that it is part of the journey, everything is fine and there are always opportunities. Even if at one point or another it feels like there are no opportunities, I learned that there is always an opportunity. Another thing I learned is not to enter a deal under pressure or because everyone is entering, or out of fear of what everyone says, but to truly understand what is right for me."
I will never invest in... "I will never invest in something if I do not really know the field it operates in, and do not really know enough about it. I will not get into something because everyone says so, I will always do my due diligence, and only after I understand what I am getting into will I invest there. I have to understand the field a little, understand who the competitors are, what the market size is, what the revenue forecast is. I will not invest blind."
Something I still need to learn "There is a lot to learn about the capital market, it never ends. It is a very dynamic and changing field, and today with the whole world of artificial intelligence it affects a lot of the knowledge that still needs to be acquired. I believe that in the coming years it will affect the whole world, and the global economy, and we will not be able to grasp the scale of it. You have to learn the field."
Want to share how much you made? "I prefer to share less, but I can say that this year, for example, I made nice percentages that also beat the S&P 500. My involvement in the capital market is also a means along my path to reaching large sums so I can enter significant real estate investments, and not just be invested in the capital market. "I really connect with real estate, and I think the fastest way to get there, and to have the ability to invest in real estate assets, is by investing in indices and stocks. I hope to reach that goal within a few years."
Watchlist recommendation "I think the technology sector is something worth following, with all the development of AI, and I also recommend following very big people in that industry, like Elon Musk, whom I admire. He has his craziness, but in the end he makes decisions that are truly informed, and by following the actions he takes you can learn a lot."
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