Apple raises MacBook and iPad prices amid surging AI memory demand
Apple announced a substantial price increase on Thursday for a range of MacBook and iPad models, saying the move reflects a sharp jump in demand for memory chips driven by artificial intelligence development. The company’s website briefly went down in the morning, then came back online with the updated prices for laptops and tablets.
Some products rose by as much as $300. The entry-level MacBook Neo increased from $599 to $699. The 512GB MacBook Air went from $1,099 to $1,299, and the 1TB MacBook Pro rose from $1,699 to $1,999.
iPad prices also went up. The 128GB iPad Air climbed from $599 to $749, while the 256GB Wi-Fi iPad Pro increased from $999 to $1,199.
Apple CEO Tim Cook warned earlier this month that higher prices were coming. Speaking to The Wall Street Journal, he said, “Unfortunately, price increases are inevitable.” He added, “We are doing our best to moderate the enormous increases being passed on to us, and we have tried to protect our customers from the increases, but the situation has become unsustainable.”
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