Apple Raises Prices Across Most Product Lines, With iPads and Macs Hit Hardest

Apple has sharply raised prices across most of its lineup after CEO Tim Cook warned last week that price increases were “inevitable.” When Apple’s online store briefly went offline and returned, multiple products reappeared with higher tags, with increases ranging from $30 to $1,300 depending on the model.

Among the biggest changes, the HomePod mini rose from $99 to $129, the HomePod from $299 to $349, and the Apple TV from $129 to $199. Apple also increased prices across its entire iPad family: the base iPad is now $449 instead of $349, the iPad mini is $599, the iPad Air is $749, and the iPad Pro starts at $1,199.

Mac computers were also affected. The MacBook Neo now costs $699, up from $599, the MacBook Air is $1,299, and the MacBook Pro starts at $1,999, a $300 increase. The iMac, the Mac mini with the M4 Pro chip, and Mac Studio models also became more expensive, with the Mac Studio powered by the M3 Ultra seeing the steepest jump, from $3,999 to $5,299. Apple said the average price increase across products is about $247.

Some lines were left unchanged for now, including the iPhone, AirPods, the Studio Display, and accessories such as the Apple Pencil. Apple also brought back the 256GB Mac mini, which had disappeared from the catalog earlier this year, at $799, $200 more than before. Cook said the company had tried for a long time to absorb the higher costs of memory and storage chips, but could no longer do so, calling the memory shortage a “once in a century event” and saying he had not seen anything like it in more than four decades in the industry. The price increases come as surging demand for memory chips, driven mainly by huge artificial intelligence investments, continues to pressure suppliers and component prices.