Amazon is bringing Prime Day forward to June this year and extending it to four full days, from June 23 to June 26. The sale, which normally runs as a global shopping event tied to Prime subscriptions, is being used to push new customers into Amazon Prime, while Israeli shoppers are being urged to exploit the lower dollar, free shipping on orders above $49, and the event’s early-bird deals.
The article says the Prime membership costs $139 a year or $14.9 a month, but new users can often join during Prime Day, use the first month free, and cancel within 30 days without paying. It also warns that Israel’s VAT exemption has been cut back, with the threshold returning to $75 from $130, meaning combined packages above that amount can trigger 18% VAT on the full sum. To avoid this, shoppers are advised to split orders, wait 48 to 72 hours between purchases, or use different family members’ names at the same address.
Amazon is pushing products in beauty, toiletries, cleaning supplies, diapers and dry goods, especially items that can stay under the $75 limit. Typical strong discounts also appear on Amazon-branded devices such as Echo, Fire TV, Kindles, smart-home gear, cameras and smart displays, alongside electronics, coffee machines, robot vacuums, tools, kitchen items, toys and travel accessories. The guide says shipping to Israel has become slower and more limited because of the war and reduced flights, with many deliveries now quoted at three to five weeks.
The article also notes that sea freight, which has helped Israelis buy large items such as washing machines, grills and furniture, may soon become less attractive because tax authorities are expected to end a simplified collective customs process in July. Other tips include temporarily changing the shipping address to the United States to reveal hidden deals, paying in the local currency rather than shekels, using price trackers such as CamelCamelCamel, and not rushing to buy immediately because the best deals may appear on the second or third day. It ends with a major warning about electrical appliances from the U.S. market: anything that plugs directly into the wall should be bought only from Amazon Europe, because Israeli and European devices use 220 to 240 volts, while U.S. products generally use 110 volts unless they have dual-voltage support.
