At Globes' TECH IL 2026 conference, Voicenter founder and CEO Nitzan Gutman argued that artificial intelligence is transforming Israel's communications services market and creating new roles, but its benefits should spread beyond the tech sector. He said the goal is not to move everyone into high tech, but to bring high tech to everyone.
Gutman said AI's current upside has largely been reserved for high-tech companies and a few other industries, while many sectors with strong potential remain untapped, including architecture, science, law and education. He cited Anthropic research and gave transportation as an example, saying his company is working with the Transportation Ministry on a voice agent that can answer questions such as how to travel from one area to another and provide better service.
He linked the issue to Israel's export-heavy economy, saying exports make up about 80% of GDP and that out of roughly 400,000 high-tech workers, about 360,000 concentrate Israel's best minds on foreign companies. That, he said, is an opportunity to invest in the domestic market and apply AI across more sectors. He added that the industry is still only at the tip of the iceberg, with businesses already recognizing they must change how they work.
Gutman also described how AI is reshaping management structures. He said the traditional organizational pyramid with middle layers is giving way to a diamond or hourglass model, where agentic AI replaces some lower-level work while humans remain at the center and middle managers become the people who oversee execution. He said jobs will gradually disappear, but many new ones will emerge, including prompt engineers and content engineers.
He stressed that AI has spread quickly because it is intuitive, since people can simply talk to it. In his view, the real shift is not worker replacement but worker optimization, especially in companies that offer non-deterministic processes and tools. As an example, he described voice agents that can determine whether a caller wants to continue a sales process, should be routed to a human representative, or should receive an automated service response.
