Honda is slashing prices in Israel after its sales fell from a peak of 14,000 cars a year to just hundreds, in an effort to regain relevance by leaning on hybrid models. The move comes as hybrids became Israel’s largest market segment in 2026, with a 32.4% share, ahead of gasoline at 31.7%, plug-in hybrids at 11.6% and electric cars at 11.6%.
Honda importer Mayer released a new price list on Thursday. The Jazz Elegance drops by NIS 10,000 to NIS 145,000, but the price will rise to NIS 149,000 at the end of July. The Jazz has a 1,500 cc engine, 122 hp, accelerates from 0 to 100 kph in 17.5 seconds, and has combined fuel consumption of 22.2 km per liter. The raised Jazz Crosstar falls from NIS 172,400 to NIS 160,000.
The HR-V, Honda’s family crossover and a rival to the Hyundai Kona, is cut in its base version from NIS 195,000 to NIS 180,000, with a NIS 5,000 increase scheduled for the end of July. It has a 1,500 cc engine, 131 hp, 0 to 100 kph in 10.6 seconds, and fuel consumption of 18.5 km per liter. The ZR-V, which competes with the Kia Sportage and Hyundai Tucson, drops in its base trim from NIS 225,000 to NIS 210,000, while all other trim levels are reduced by NIS 15,000. It has a 2,000 cc engine, 184 hp, 0 to 100 kph in 7.8 seconds, and 17.5 km per liter.
By the end of the year, the new CR-V is also expected to arrive in Israel. Honda is also considering reintroducing the Civic and bringing US-market models such as the Pilot and possibly, for the first time, the Odyssey. The warranty remains unchanged at 3 years or 100,000 km, and 5 years or 160,000 km. At its peak, Honda in Israel was positioned above Toyota and against European brands such as Volkswagen, but many customers have since moved to brands including Tesla and Cupra, and the new pricing makes Toyota a direct rival again for buyers who still prefer Japanese cars over Chinese ones.
