Likud Shelves Campaign Highlighting Netanyahu-Trump Ties
Likud has decided in recent days to shelve, at least for now, a planned political campaign meant to emphasize the close personal relationship between Prime Minister Benjamin Netanyahu and U.S. President Donald Trump.
The move, first reported by journalist Nadav Elimelech on i24NEWS, reflects a notable shift in the party’s messaging strategy. According to the report, Likud had already concluded last week that stressing Netanyahu’s ties with Trump was no longer helping him in Israeli public opinion.
The party therefore stopped the advertising effort, linking the decision to recent polling trends showing declining support for Trump among Israelis. The report also says the move aligns with data expected to be published that evening in a mandates survey and in public-opinion questions about how the military operation is being defined and judged.
The article does not say whether Likud plans to revive the campaign later, only that it has been put aside for the time being.
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