I'm a Celebrity... Get Me Out of Here! Premieres in Israel with Rotem Sela and Assi Azar

The internationally acclaimed reality show "I'm a Celebrity… Get Me Out of Here!" is set to make its Israeli debut next year on Keshet 12. The local adaptation will be hosted by popular Israeli television personalities Rotem Sela and Assi Azar, who will accompany a group of Israeli celebrities into a remote jungle setting.

In the show, contestants will leave behind their comfortable lives to live in challenging, isolated conditions. They will face extreme, surprising, and sometimes frightening daily tasks, which have become a hallmark of the global franchise. For the first time in Israeli reality television history, the program will broadcast live from the other side of the world, allowing viewers to influence the celebrities' fates in real-time by voting on who stays and who leaves.

"I'm a Celebrity… Get Me Out of Here!" is a highly successful international format with local versions achieving record ratings in countries like the UK, Germany, and Australia. Its arrival in Israel aims to replicate this success.

This hosting role comes as Rotem Sela also ventures into entrepreneurship. She recently launched "Better," a new dietary supplement brand developed over three years, in partnership with Yonatan Gal, CEO of Chemipal Brands, with an estimated investment of 8 million shekels. Sela is the lead spokesperson for the brand's extensive advertising campaign.