Meta Launches Free AI Image Generator Muse Image Across Instagram and WhatsApp
How 5 Israeli newsrooms covered this story — translated into English and compared side by side.
First reported by Calcalist · Jul 8, 2026
What happened
Meta has launched Muse Image, a free AI-powered image creation tool available on Instagram, WhatsApp, and Meta AI app, allowing users to generate and edit images using public Instagram content with user tagging. The tool offers commercial uses and requires a subscription beyond daily limits. Meta also announced development of Muse Video, expanding its AI product line amid privacy concerns over public content use.
- 01Meta launches Muse Image, a free AI tool for creating and editing images via Instagram, WhatsApp, and Meta AI app.
- 02Users can generate AI images based on public Instagram content by tagging accounts, with an opt-out option.
- 03The tool offers features like style changes, object removal, and preset prompts, supporting commercial uses.
- 04Free daily use is available, with subscription required after exceeding usage limits.
- 05Meta is also developing Muse Video, an AI-powered video creation tool.
- 06The launch raises privacy concerns about default use of public images and user control on social media.
Summary translated & synthesized from the sources below by baba. Read each original for the full report.
Full coverage · 5 outlets
The same event, reported separately by each newsroom. Open a few to compare what each emphasizes — and what they leave out.
