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Bank Leumi and P&G Israel Win Israeli Marketing Association Social Impact Awards
How 2 Israeli newsrooms covered this story — translated into English and compared side by side.
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First reported by N12 · Jul 1, 2026
What happened
Bank Leumi and P&G Israel won the Israeli Marketing Association's Social Impact Award for campaigns aiding elderly citizens during conflict and boosting hair donations for cancer patients. Both initiatives combined brand strength with measurable social benefits and rapid implementation amid Israel's ongoing security challenges.
- 01Bank Leumi won for providing free protected hotel stays to elderly during the Iran conflict.
- 02P&G Israel's Pantene campaign increased hair donations by 35% for cancer patient wigs.
- 03The awards recognize marketing efforts that create real social value alongside brand impact.
- 04Bank Leumi partnered with Fattal hotels to aid thousands of seniors quickly.
- 05Pantene's campaign involved over 400 salons and featured a cancer survivor model.
- 06The award is judged quarterly by senior marketers and ESG experts in Israel.
Summary translated & synthesized from the sources below by baba. Read each original for the full report.
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