Not Just Religious Women: The “Secret” of Israel’s Richest Women
How 2 Israeli newsrooms covered this story — translated into English and compared side by side.
First reported by N12 · Jun 10, 2026
What happened
Haya Branfman, who runs the Branfman Wigs family business, says wigs have shifted from a religious and medical product into a luxury fashion item for secular and religious women alike. She says demand has risen sharply, with prices for quality wigs reaching tens of thousands of shekels and celebrity influence, including Kim Kardashian, helping drive the trend. Branfman also runs a nonprofit wig program for women with cancer using their own hair before chemotherapy.
Summary translated & synthesized from the sources below by baba. Read each original for the full report.
Full coverage · 2 outlets
The same event, reported separately by each newsroom. Open a few to compare what each emphasizes — and what they leave out.
