Barron Trump Joins Beverage Startup as It Launches First Product

Barron Trump, the youngest son of U.S. President Donald Trump and a New York University student, is listed as one of five directors of SOLLOS Yerba Mate, a beverage company that has begun selling its first product. The company’s operating base is in Palm Beach, Florida, and it is targeting the local South Florida market with energy drinks made from natural ingredients.

Corporate filings submitted in Florida and Delaware in January named Trump as one of the directors. SOLLOS, founded by a group of young entrepreneurs, recently received USDA organic certification and is selling its products online and at selected retail locations in the Palm Beach area. The company is based near Mar-a-Lago and focuses on yerba mate, an herbal tea with natural caffeine that is growing in popularity in the United States as an alternative to coffee.

Co-founder Spencer Bernstein said it took more than a year to develop the formula and about 100 different versions. He said the product stands out in a crowded energy drink market because the company used organic ingredients rather than stevia or artificial sweeteners such as sucralose. “From the beginning we focused on the highest-quality organic ingredients, to make SOLLOS a functional drink with a quality taste,” Bernstein said.

Bernstein also said consumer reaction has been positive, including from people he expected might be skeptical because of preconceived notions. “We proved this is a drink anyone can consume,” he said. Beyond beverages, the company is also selling branded apparel and accessories, including sweatshirts, shorts and beach bags, to build a lifestyle brand. Trump previously explored business ventures in real estate, including Trump, Fulcher & Roxburgh Capital Inc., which he founded with two partners in Wyoming in July 2024 and which was dissolved on November 14, 2024, days after the presidential election.