Israeli BDSM Entrepreneur Alexey Yagib Opens Expansive Sex Shop and Hosts Bold Parties

Alexey Yagib, 42, discovered his attraction to BDSM at age 14 but initially felt ashamed and isolated. Today, he embraces his identity openly as the owner of "Fetish Deal," one of Israel's largest sex shops, and a producer of daring BDSM parties under the "Decadence" brand. Born in Makhachkala in the North Caucasus, Yagib immigrated to Israel in 1992 and gradually transformed his personal passion into a thriving business.

In 2023, Yagib inaugurated a spacious new showroom spanning several hundred square meters, featuring thousands of products catering to singles, couples, LGBTQ+ individuals, and BDSM enthusiasts. He emphasizes normalizing sexuality and removing shame, comparing his brightly lit store to a pharmacy where customers can comfortably explore their desires. The shop stocks a wide range of items, from vibrators and dildos to unique alien and fantasy-themed toys, all carefully tested for quality.

Yagib recounts his journey from secretive exploration to public acceptance, including coming out to his traditional Caucasian family. He highlights the diverse clientele of his store and events, which includes religious people, celebrities, and politicians, though he keeps their identities confidential. His staff are chosen for their empathy and dedication to enhancing customers' experiences.

Beyond retail, Yagib performs as his drag alter ego "Alexa Vanilit," using provocative music and performances to educate about safe and consensual sexual practices. He remains committed to liberal values and hopes for greater personal freedoms in Israel, particularly in Tel Aviv's LGBTQ+ and kink communities. His story culminates in a scene at a packed Tel Aviv club where he celebrates his community and identity, surrounded by friends and clients alike.