Netanyahu Campaign Reveals Key Figures Behind Likud's Election Operations

As the Israeli election campaign intensifies, a report by ynet reveals the key individuals working behind the scenes for Prime Minister Benjamin Netanyahu and the Likud party. Alongside familiar advisors, the campaign team includes experts in production, content, digital media, technology, and polling. Notably, Shlomo Filber, former CEO of the Ministry of Communications and Netanyahu's state witness, has returned to provide research and polling services, participating in discussions presenting survey findings.

A central figure in the campaign is businessman Avi Gross from Mikhmoret, who is close to Netanyahu and heads the production company NVP. NVP supplies media services to Likud and operates a video and podcast production center in Petah Tikva, which has become a key hub for the campaign. Sources told ynet that Gross’s role extends beyond production services; he attends meetings with campaign leaders including Yonatan Orich and Topaz Look, and Netanyahu has consulted him on candidate list placements. Gross previously co-produced the film "The Trial," about Netanyahu's legal proceedings.

NVP CEO Neveh Pinchas is involved in producing videos and shaping campaign messages. Digital activities are led by Elad Persman, who manages social media and online messaging. Entrepreneur Eyal Herzog, who has supported Likud in past elections with voter lists and messaging, is part of the technology and data team. Herzog has denied allegations of a bot network within Likud.

Campaign leadership includes Yonatan Orich and Topaz Look, with Bat Yam Mayor Tzvika Brot considered the de facto campaign manager. Likud CEO David Sharan oversees the official campaign framework, and Knesset member Avichai Boaron, placed 35th on the list, manages ground operations. Neither Avi Gross nor Neveh Pinchas responded to requests for comment. Likud stated, "The only way to prevent a left-wing government of Eisenkot and Lieberman with Yair Golan and the Arab parties is to vote Likud."