Israeli Ad Industry Embraces AI Automation with Toffu AI Platform Integration

Artificial intelligence marketing capabilities are increasingly influencing the Israeli advertising sector. AC Digital, part of the Adler Chomski Group, is set to implement Toffu AI's agent-based marketing platform following a six-month pilot. This platform assists with campaign analysis, report generation, competitor research, and content creation by integrating with Google and Meta advertising systems. AC Digital CEO Dovi Spector noted that campaign managers spent 40% less time on technical tasks during the pilot, allowing more focus on in-depth analysis and optimization.

Toffu AI founder and CEO Or Arbel described the move as evidence of a broader industry shift toward 2027, emphasizing less manual work and more AI-driven automation. Marketing lead Amir Schneider cited a Globes survey of 400 marketing professionals, where 46% predicted AI would transform advertising agency workflows. Schneider expects the industry to become "AI-native" by 2027, enabling agencies to reduce overhead and increase client capacity per campaign manager.

In other news, Bank Hapoalim launched "Junior City" at Tel Aviv Port, a free financial literacy and consumer education program for children aged 5-13, running until August 27. The event was attended by CEO Yadin Anati, Deputy CEO Pazit Grafnikal, and Marketing VP Yigal Barkat.

Additionally, Dr. Asaf Horovitz was appointed AI Vice President at the Innovation Authority, retired Brigadier General Ran Shachor became head of the commercialization unit and chair of the intellectual property committee at Reichman University, and Galit Bik was named VP of Business Operations at Shamen Real Estate. The article also notes Israir Airlines' $32 million loss in the first half of 2026.