Four Surprising Countries Actively Welcoming More Tourists Amid Global Restrictions

While many popular European cities like Barcelona, Venice, Amsterdam, and Mallorca are imposing taxes and limits to curb overtourism, several countries are taking the opposite approach by investing heavily to attract more visitors. These nations are developing tourism infrastructure, national parks, hiking and biking trails, and launching international campaigns to boost their appeal.

Canada is promoting lesser-known regions beyond Toronto and Niagara Falls through its Canada 365 campaign, encouraging year-round tourism focused on small towns, national parks, wildlife, and Indigenous culture. Tour guide Nitzan Diskin highlights Eastern Canada’s Gaspé Peninsula and whale-watching spots as examples of the country’s diverse and wild side.

Tajikistan, a mountainous Central Asian country unfamiliar to most Israeli travelers, is emerging as a nature and adventure destination. The government has improved accessibility and infrastructure for trekking and cultural experiences in remote villages. Tour guide Shay Tahnai notes the country’s pristine landscapes and authentic local life, with high-altitude treks and minimal tourist presence.

Slovakia aims to stand out from its more famous neighbors Austria, Czechia, and Poland by offering a peaceful, green alternative. It is investing millions in rural development and extensive cycling and walking trails as part of a strategic plan through 2035. Ishay Mold, head of active tourism at Issta Sport, calls Slovakia a cycling paradise with safe, family-friendly routes connecting historic towns.

Andorra, traditionally known as a ski resort between Spain and France, is reinventing itself as a year-round destination. Mold emphasizes its summer and spring attractions, including mountain hikes, rafting, bike trails, family parks, and a blend of French and Spanish cuisine. The country’s small size means all activities are within minutes of each other, and its duty-free status makes it attractive for shopping.

These four countries illustrate a growing trend of destinations investing in sustainable tourism growth to welcome more travelers, contrasting with the restrictive measures seen in many established hotspots.