80% of Israeli Online Purchases Are Made Locally Due to Service and Reliability

Despite the abundance of international online shopping sites, 80% of Israelis' online purchases are made on local websites. Moreover, the average Israeli shopping basket is about 57% larger on domestic platforms. This trend is driven not only by price but also by factors such as service quality, fast delivery, trust, and convenience. Ariel Feiglin reported on August 13, 2026, that in recent years, supply chain disruptions and flight delays have made delivery times from abroad less predictable, increasing consumers' preference for the certainty offered by local sellers.

According to analyst Ganit Harel, today's Israeli consumer is more informed and deliberate, comparing options extensively and valuing the overall deal beyond just the lowest price. She emphasized that consumers consider price, service, availability, convenience, and security as a package. For Israeli retailers, this serves as a reminder that competition with foreign sites need not focus solely on price. Their advantage lies in proximity to the consumer, enabling them to provide added value that overseas sites struggle to match.