Israeli Brand Baz & Lotra Launches Bold Men's Desert-Inspired Fashion Line

Israeli fashion brand Baz & Lotra has unveiled its first men's clothing collection, "Lords of the Desert," inspired by the desert landscape and accompanied by quotes from influential musicians, writers, and thinkers. Designers and life partners Liora Targen and Boaz Landman, who have collaborated for seven years, drew inspiration from the Arava desert, a place deeply meaningful to them, to convey themes of power, silence, and disconnection from the modern world. The collection was photographed in the Arava, emphasizing the contrast between urban aesthetics and the wild, vast desert environment.

The collection features dramatic, sensual designs with gothic-romantic and Victorian influences, blending tailored and relaxed fits with high-quality fabrics. It aims to blur gender boundaries while maintaining contemporary elegance, offering pieces suitable for diverse settings from Paris to the Israeli desert town of Ein Yahav. Key items include black silk floral trousers priced at 2,400 shekels, comfortable cotton and lycra pants for 1,750 shekels, oversized T-shirts with a rattlesnake print for 1,590 shekels, and unique black tie-dye shirts for 890 shekels.

Baz & Lotra also continues its distinctive jewelry line, featuring pieces like the "Fox Pendant," a silver rhodium-coated necklace inspired by a fox bone with the engraving "Fuck you," priced at 1,800 shekels, and the "Enigma" ring with a hidden inner eye motif, costing 10,500 shekels. The high prices reflect the use of premium materials and artisanal craftsmanship in their Jaffa studio.

Targen notes the collection is designed to be comfortable and approachable, addressing the Israeli man's preference for ease while encouraging him to take more fashion risks. The brand operates as a Maison in Jaffa's historic district, blending studio life with creative work in a space once inhabited by art collector Horace Richter.